Cookie Policy

How we use cookies and tracking technologies

Last Updated: June 2026

Cookie Policy

Last Updated: June 2026

This Cookie Policy explains how Fireleaf Solutions Co., Ltd. ("we", "us", "our") uses cookies and similar tracking technologies on our website samui.tours.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and give website operators useful information about how visitors use their site.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a different website, such as an analytics or advertising service). Cookies can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period or until you delete them).

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2. How We Use Cookies

We use cookies for the following purposes:

  • Essential functionality: to ensure the website works correctly (security, sessions, load balancing).
  • Preferences: to remember your language preference and consent choices.
  • Analytics: to understand how visitors use our website so we can improve it.
  • Advertising: to measure the effectiveness of our advertising campaigns and show relevant ads.
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3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core features such as security, session management, and network load balancing. You cannot opt out of these cookies because the website cannot function without them. No consent is required for strictly necessary cookies under GDPR or ePrivacy regulations.

Examples: session cookies, CSRF protection tokens, load balancer affinity cookies.

3.2 Functional Cookies

Functional cookies enable enhanced features and personalisation. They remember choices you have made (such as language preference or cookie consent settings) to provide a more tailored experience.

Examples: WPML language preference cookie, cookie consent preference cookie.

3.3 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting information anonymously. This data helps us improve the website's structure, content, and user experience.

We use Google Analytics for this purpose. These cookies are only set if you give consent.

3.4 Advertising Cookies

Advertising cookies are used to track the effectiveness of our advertising campaigns, measure conversions, and deliver relevant advertisements. These cookies are only set if you give consent.

We use Google Ads and Meta (Facebook) Pixel for advertising purposes.

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The following table lists the specific cookies used on our website:

Cookie Name Provider Purpose Type Duration
Strictly Necessary
PHPSESSID samui.tours Session identifier for server-side session management 1st party Session
wordpress_sec_* samui.tours WordPress authentication and security 1st party Session
wp_csrf_token samui.tours Cross-site request forgery protection 1st party Session
Functional
wp-wpml_current_language samui.tours Stores selected language preference (WPML) 1st party 1 day
cookieyes-consent samui.tours Stores cookie consent preferences 1st party 1 year
Analytics (consent required)
_ga Google Analytics Distinguishes unique visitors by assigning a randomly generated ID 3rd party 2 years
_ga_* Google Analytics Maintains session state for GA4 measurement 3rd party 2 years
_gid Google Analytics Distinguishes visitors for a 24-hour period 3rd party 24 hours
Advertising (consent required)
_gcl_au Google Ads Stores conversion data for Google Ads click attribution 3rd party 90 days
_gcl_aw Google Ads Stores Google Ads click information for conversion tracking 3rd party 90 days
_fbp Meta (Facebook) Tracks visits across websites for Meta advertising targeting 3rd party 90 days
_fbc Meta (Facebook) Stores Facebook click identifier for conversion attribution 3rd party 90 days
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5. How to Control Cookies

5.1 Our Consent Tool

When you first visit our website, a cookie consent banner is displayed. You can choose which categories of cookies to accept or reject. Only strictly necessary cookies are activated by default — all other categories require your explicit consent.

5.2 Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored on your device.
  • Delete individual or all cookies.
  • Block cookies from specific or all websites.
  • Set your browser to notify you when a cookie is being set.

Please note that blocking all cookies may affect your browsing experience, as some features of our website may not function properly.

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You can withdraw or change your cookie consent at any time by clicking the "Cookie Settings" link in the footer of our website. This will re-open the cookie consent tool, allowing you to update your preferences.

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7. Impact of Refusing Cookies

If you choose to refuse optional cookies:

  • Analytics cookies refused: We will not be able to collect anonymous usage data. This does not affect your browsing experience.
  • Advertising cookies refused: You may still see advertisements, but they will not be personalised based on your activity on our website.
  • Core website functionality: The website will continue to function normally. Browsing, viewing tours, and making bookings are not affected by refusing optional cookies.
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8. Third-Party Cookie Policies

For more information about how our third-party partners use cookies, please refer to their privacy policies:

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9. Do Not Track (DNT)

We honour the Do Not Track (DNT) browser signal. If your browser sends a DNT header, we will not load analytics or advertising cookies, regardless of your cookie consent settings.

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10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. When we make significant changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via our cookie consent banner.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

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11. Contact Us

If you have questions about our use of cookies, please contact us:

Fireleaf Solutions Co., Ltd.

Email: hello@samui.tours

Data Protection Officer: privacy@samui.tours

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